อบรมออนไลน์ฟรี มหาวิทยาลัยซุนยัดเซน ไต้หวัน
SYSU Online International Summer Camp on E-Commerce in GBA-
สแกนเพื่อเข้ากลุ่ม
1. Duration ระยะเวลา 时间
July 5-30, 2021 (Live & Pre-recorded Courses)
วันที่ 5 - 30 กรกฏาคม 2564
2021年7月5日至30日（直播和录播课程）
Platform: DingTalk ผ่านแอพพลิเคชั่น Ding Talk
直播平台：钉钉
Live Courses: 15 hours of Professional Courses, which are taught in English.
จำนวนชั่วโมงเรียนทั้งสิ้น 15 ชั่วโมง (อบรมด้วยภาษาอังกฤษ)
直播课：专业课程15小时，全英文授课；
Pre-Recorded Courses: 15 hours of Enterprises Online-Visiting and Executives' Experience Sharing, which are taught in Chinese with English translation.
录播课：企业云考察及高管分享15小时，中文授课（将同时配有英文翻译）。
(Total: 30 hours. You can watch live playback and pre-recorded courses in DingTalk group when you are available before August 31, 2021.)
（合计：30小时，大家可以根据自己的时间随时在钉钉群里观看直播回放和录播视频，在2021年8月31日之前，都可以在线学习这些课程。）
2. Programme 项目简介
The camp will consists of the following three parts:
本次研习营将由以下三部分组成：
(1) Compulsory Courses: Online Courses + Enterprises Online-Visiting and Executives' Experience Sharing, those who pass the assessment will receive an e-certificate issued by Sun Yat-sen University, and those who are outstanding in the assessment will receive an e-certificate issued by Alibaba Taobao University.
必修课：线上课程+企业云考察及高管分享，考核及格者将获得中山大学颁发的电子证书，考核优秀者将获得阿里巴巴淘宝大学颁发的电子证书。
(2) E-commerce Innovation and Entrepreneurship Skills Competition is optional, you can choose whether or not you do it or have it. Interested students can try to use Cross-Border E-Commerce or Live E-Commerce platforms to sell goods through the knowledge you have learned during your participation in the camp. The competition rules will be notified separately. We will issue a skill competition certificate to outstanding students.
电子商务创新创业技能竞赛是可选的，也可以不选。有意向的同学可在参营期间，通过所学知识，尝试利用跨境电商、或直播电商平台销售商品。竞赛细则将另行通知。我们将为优秀学员颁发技能竞赛荣誉证书。
(3) The purpose of the camp is to hope that the people from international, Hong Kong, Macao and Taiwan will know more about China. While improving your innovation and entrepreneurship skills, we hope that everyone will never forget to give back to society, help disadvantaged groups in society. No matter whether you have participated in the skill competition or not, we sincerely hope that you can donate all or part of the E-Commerce actual sales proceeds, or in the form of voluntary donations, donate to our school's designated assistance units or poverty-stricken areas. The detailed implementation rules will be notified separately. We will issue donation honor certificates to the students who participated in the donation. It is optional, you can choose whether or not you do it or have it.
本次研习营的宗旨是希望国际及港澳台青年了解中国，在提升创新创业技能的同时，希望大家时刻不忘记回馈社会，帮助社会上的弱势群体。不管您是否有参与到技能竞赛的环节，我们都衷心希望您能将电商实操卖货所得的全部或部分，或者以自愿捐赠的形式，捐赠给我校定点帮扶的单位或贫困地区。具体实施细则将另行通知。我们将为参与捐赠的学员颁发捐赠荣誉证书。这是可选的，也可以不选。
3. Courses 课程主题
3.1 Cross-Border E-Commerce: Opening the door to the Chinese Market
跨境电商：打开中国市场大门
Overview and analysis of the Chinese market 中国市场概览和分析
Ways and channels to enter the Chinese market 进入中国市场途径和渠道
E-Commerce ecology and development in China 中国电商生态和发展
Cross-Border E-Commerce platform introduction 跨境电商平台介绍
How to choose the right Cross-Border E-Commerce channel 如何选择合适的跨境电商通路
Challenges and solutions in Cross-Border E-Commerce practice 跨境电商实践中的挑战和解决方案
Best practice sharing 最佳实践分享
Q&A
3.2 New media live broadcast talent training 新媒体直播人才培养
Interpretation of live broadcast economy and opportunities under the pandemic
解读疫情下的直播经济和机会点
Interpretation of live broadcast trends and rules 2021
2021直播趋势和规则解读
Understand the live broadcast equipment and preparation
了解直播设备和准备
Design live broadcast content
进行直播内容设计
Create a live broadcast of your own
打造一场属于自己的直播
Q&A
3.3 Online visit the internationally renowned E-Commerce enterprises, which will share the practical experience 国际知名电子商务企业云考察及实战经验分享
(1) Alibaba Uni Marketing (Global B2C E-Commerce company ranked first)
阿里巴巴全域营销（全球B2C电子商务公司排名第一）
(2) ByteDance TikTok Content Marketing (The world's second largest unicorn company)
字跳动抖音内容营销（全球第二大独角兽企业）
(3) OMALL Made2Social new social retail model (China's Cross-Border E-Commerce platform ranks third)
洋葱M2S新社交零售模式（中国跨境电商平台排名第三）
(4) Zhihu Knowledge Marketing (China's unicorn brand CGI ranks third)
知乎知识营销（中国独角兽企业品牌CGI榜排名第三）
(5) Adolph Omni-Channel Marketing (China's No. 1 brand of washing and care, annual sales of 15 billion)
阿道夫全渠道营销（中国洗护第一品牌，全年销售150亿）
(6) Entrepreneur's business sharing, who is the first foreign-invested entrepreneur to enter Guangzhou
首家进入广州的外商投资企业家创业分享
(7) 3D printing entrepreneurship sharing in the medical and health industry (selected in Forbes China's 30 elites under 30)
医疗健康行业3D打印创业分享（入选福布斯中国30位30岁以下精英榜）
(8) Huawei Marketing (ranked No. 1 in global communications equipment vendors)---pending
华为营销（全球通讯设备商排名第一）---待定
(9) Vipshop's innovative E-Commerce model---pending (Global B2C E-Commerce company ranked nineth)
会创新电商模式（全球B2C电子商务公司排名第九）---待定
*The actual lectures delivered are subject to change.
*在保证课程质量的前提下，授课师资、课程主题可能根据实际情况稍作调整。
4. Eligibility
报名资格
People from international, Hong Kong, Macau and Taiwan regions, or people who want to improve the E-Commerce knowledge around the world;
来自国际及港澳台地区的人们，或者想提高电子商务知识的来自世界各地的人们；
Adequate English proficiency.
足够的英语水平。
5. Application Procedures
报名流程
Please download DingTalk from http://www.dingtalk.com, or download "DingTalk" APP, and join the DingTalk Group Number: 33882796 （电子商务E-Commerce@SYSU）, or you can scan QR code to join the group via DingTalk.
请从http://www.dingtalk.com上下载DingTalk，或下载“ DingTalk” APP，并加入钉钉群，群号：33882796（电子商务E-Commerce@SYSU），或者您可以通过DingTalk扫描二维码加入钉钉群。
6. Tuition Fee
学费
It is free of charge!
免费！
The camp is sponsored by the Ministry of Education of the People’s Republic of China and
organized by Sun Yat-sen University (SYSU).
本次研习营由中华人民共和国教育部全额资助，由中山大学（SYSU）组织。
7. What will you gain from the camp?
您将从研习营中获得什么？
You will improve your E-Commerce knowledge.
您将提升电子商务知识。
You will improve innovation and entrepreneurship skills.
您将提高创新和创业技能。
You will get the E-Certificate & E-Transcript issued by SYSU, after finish all the courses online and submit qualified learning experience.
After completing all courses online and submitting qualified learning experience, you will receive an e-certificate and e-transcript issued by Sun Yat-sen University. Those who are outstanding in the assessment will receive an e-certificate issued by Alibaba Taobao University.
在线完成所有课程并提交合格的学习心得之后，您将获得由中山大学颁发的电子证书和电子成绩单。考核优秀者，将获得由阿里巴巴淘宝大学颁发的电子证书。
8. Contact Information
联系方式
Department of International Education 国际教育部
Center of Continuing Higher Education (CCHE) 高等继续教育中心
Sun Yat-sen University (SYSU) 中山大学
Contact Person: Ms. Zhang 联系人：张老师
Tel（电话）: +86-20-84113531
DingTalk/Wechat（钉钉/微信号）: qq18818801200
Email（电子邮箱）: 18818801200@163.com
Address: No.135, Xingang Xi Road, Guangzhou 510275, P.R. China
地址：中国广东省广州市海珠区新港西路135号中山大学（邮编：510275）
* Pictures come from internet.
图片来自互联网。
